APA-viite (7. p.)

RIES AL. (1990). BOTTOM UP MARKETING. PLUME BOOK.

Chicago-viite (17. p.)

RIES AL. BOTTOM UP MARKETING. NEW YORK: PLUME BOOK, 1990.

MLA-viite (9. p.)

RIES AL. BOTTOM UP MARKETING. PLUME BOOK, 1990.