APA aipamena

AAKER DAVID A. (1991). MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS.

Chicago Style aipamena

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. NEW YORK: FREE PRESS, 1991.

MLA aipamena

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS, 1991.