MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
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Format: | Book |
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NEW YORK
FREE PRESS
1991
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MARC
LEADER | 00000nam a2200000Ia 4500 | ||
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100 | |a AAKER DAVID A | ||
250 | |||
020 | |||
650 | |a MARKETING MANAGEMENT | ||
942 | |c BK | ||
245 | |a MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME | ||
260 | |c 1991 |b FREE PRESS |a NEW YORK | ||
082 | |a 658.827 | ||
300 | |a 299 | ||
999 | |c 241321 |d 241321 | ||
952 | |0 1 |1 0 |4 0 |6 658_827000000000000 |7 0 |9 327866 |a 00004532 |b 00004532 |d 1992-04-16 |l 0 |o 658.827 |p 011072 |r 2017-09-07 |v 250.00 |w 2017-09-07 |y BK | ||
952 | |0 0 |1 0 |4 0 |6 658_827000000000000 |7 0 |9 327867 |a 00004532 |b 00004532 |d 1994-12-19 |l 0 |o 658.827 |p 013257 |r 2017-09-07 |v 944.23 |w 2017-09-07 |y BK | ||
952 | |0 0 |1 2 |4 0 |6 658_827000000000000 |7 0 |9 327868 |a 00004532 |b 00004532 |d 1994-12-19 |l 0 |o 658.827 |p 013258 |r 2017-09-07 |v 944.23 |w 2017-09-07 |y BK | ||
952 | |0 0 |1 0 |4 0 |6 658_827000000000000 |7 0 |9 327869 |a 00004532 |b 00004532 |d 1994-12-19 |l 0 |o 658.827 |p 013259 |r 2017-09-07 |v 495.00 |w 2017-09-07 |y BK |