MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
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| Format: | Book |
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NEW YORK
FREE PRESS
1991
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|---|---|---|---|
| 100 | |a AAKER DAVID A | ||
| 250 | |||
| 020 | |||
| 650 | |a MARKETING MANAGEMENT | ||
| 942 | |c BK | ||
| 245 | |a MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME | ||
| 260 | |c 1991 |b FREE PRESS |a NEW YORK | ||
| 082 | |a 658.827 | ||
| 300 | |a 299 | ||
| 999 | |c 241321 |d 241321 | ||
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| 952 | |0 0 |1 0 |4 0 |6 658_827000000000000 |7 0 |9 327869 |a 00004532 |b 00004532 |d 1994-12-19 |l 0 |o 658.827 |p 013259 |r 2017-09-07 |v 495.00 |w 2017-09-07 |y BK | ||