MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	AAKER DAVID A
Fformat:	Llyfr
Cyhoeddwyd:	NEW YORK FREE PRESS 1991
Pynciau:	MARKETING MANAGEMENT
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Managing Brand Equity : Capitalizing on the value of a brand name
gan: Aaker David A.
Cyhoeddwyd: (1991)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
gan: AAKER DAVID A
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gan: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
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gan: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
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STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
gan: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Cyhoeddwyd: (2017)

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gan: Keller, Kevin Lane
Cyhoeddwyd: (2017)

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gan: Keller, Kevin Lane
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gan: Keller, Kevin Lane
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