MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

Show other versions (4)

Saved in:

Bibliografiske detaljer
Hovedforfatter:	AAKER DAVID A
Format:	Bog
Udgivet:	NEW YORK FREE PRESS 1991
Fag:	MARKETING MANAGEMENT
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Managing Brand Equity : Capitalizing on the value of a brand name
af: Aaker David A.
Udgivet: (1991)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

Managing Brand Equity: Capitalizing on the Value of a Brand Name
af: Aaker, David A.
Udgivet: (1991)

MANAGING BRAND EQUITY
af: AAKER DAVID
Udgivet: (1991)

Managing brand equity
af: Aaker , David
Udgivet: (1996)

MANAGING BRAND EQUITY
af: AAKER DAVID A.
Udgivet: (1991)

MANAGING BRAND EQUITY
af: AAKER DAVID A
Udgivet: (1991)

Managing brand equity
af: Aaker, D

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kvin Lane
Udgivet: (2015)

BRAND MANAGEMENT AND EQUITY VALUE
af: KUMAR, POONAM
Udgivet: (2012)

Brand Leadership
af: Aaker, David A.
Udgivet: (2000)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
af: MARKET RES. SOC. OF INDIA
Udgivet: (1993)

Brand Management
af: Verma, Harsh V
Udgivet: (2013)

Brand Management
af: Verma, Harsh V
Udgivet: (2013)

Brand equity management
af: Martin, Paul
Udgivet: (2009)

Brand equity management
af: Martin, Paul
Udgivet: (2009)

Brand leadership
af: Aaker, David
Udgivet: (2000)

Brand Management
af: Dutta Kirti
Udgivet: (2012)

The strategy of Global Branding and Brand Equity
af: Lee, Alvin and Others
Udgivet: (2015)

The strategy of Global Branding and Brand Equity
af: Lee, Alvin and Others
Udgivet: (2015)

ROAD TO BRAND EQUITY
af: HENRY D
Udgivet: (2004)

STRATEGIC BRAND MANAGEMENT
af: KELLER,KEVIN LANE
Udgivet: (2003)

Brand Management
af: Verma Harsh V
Udgivet: (2002)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, Kevin Lane & Others
Udgivet: (2022)

Brands and Branding
af: Brown, Stephen
Udgivet: (2016)

Brand marketing book : creating, managing, and extending the value of your brand
af: Marconi,Joe
Udgivet: (1999)

Strategic Brand Management
af: Keller, Kvin Lane
Udgivet: (2015)

Strategic Brand Management
af: Keller, Kevin Lane
Udgivet: (2011)

Strategic Brand Management
af: Keller, Kevin Lane
Udgivet: (2023)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Udgivet: (2018)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Udgivet: (2016)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Udgivet: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Brand portfolio strategy
af: Aaker, David
Udgivet: (2004)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2015)