MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

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Xehetasun bibliografikoak
Egile nagusia:	AAKER DAVID A
Formatua:	Liburua
Argitaratua:	NEW YORK FREE PRESS 1991
Gaiak:	MARKETING MANAGEMENT
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Managing Brand Equity : Capitalizing on the value of a brand name
nork: Aaker David A.
Argitaratua: (1991)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
nork: AAKER DAVID A
Argitaratua: (1991)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
nork: AAKER DAVID A
Argitaratua: (1991)

Managing Brand Equity: Capitalizing on the Value of a Brand Name
nork: Aaker, David A.
Argitaratua: (1991)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Managing brand equity
nork: Aaker , David
Argitaratua: (1996)

MANAGING BRAND EQUITY
nork: AAKER DAVID A.
Argitaratua: (1991)

MANAGING BRAND EQUITY
nork: AAKER DAVID A
Argitaratua: (1991)

Managing brand equity
nork: Aaker, D

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kvin Lane
Argitaratua: (2015)

BRAND MANAGEMENT AND EQUITY VALUE
nork: KUMAR, POONAM
Argitaratua: (2012)

Brand Leadership
nork: Aaker, David A.
Argitaratua: (2000)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
nork: MARKET RES. SOC. OF INDIA
Argitaratua: (1993)

Brand Management
nork: Verma, Harsh V
Argitaratua: (2013)

Brand Management
nork: Verma, Harsh V
Argitaratua: (2013)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

Brand leadership
nork: Aaker, David
Argitaratua: (2000)

Brand Management
nork: Dutta Kirti
Argitaratua: (2012)

The strategy of Global Branding and Brand Equity
nork: Lee, Alvin and Others
Argitaratua: (2015)

The strategy of Global Branding and Brand Equity
nork: Lee, Alvin and Others
Argitaratua: (2015)

ROAD TO BRAND EQUITY
nork: HENRY D
Argitaratua: (2004)

STRATEGIC BRAND MANAGEMENT
nork: KELLER,KEVIN LANE
Argitaratua: (2003)

Brand Management
nork: Verma Harsh V
Argitaratua: (2002)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

Strategic brand management: Building, measuring and managing brand equity
nork: Keller, Kevin Lane & Others
Argitaratua: (2022)

Brands and Branding
nork: Brown, Stephen
Argitaratua: (2016)

Brand marketing book : creating, managing, and extending the value of your brand
nork: Marconi,Joe
Argitaratua: (1999)

Strategic Brand Management
nork: Keller, Kvin Lane
Argitaratua: (2015)

Strategic Brand Management
nork: Keller, Kevin Lane
Argitaratua: (2011)

Strategic Brand Management
nork: Keller, Kevin Lane
Argitaratua: (2023)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Argitaratua: (2018)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Argitaratua: (2016)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Argitaratua: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

Brand portfolio strategy
nork: Aaker, David
Argitaratua: (2004)

Strategic brand management : building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2015)