MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

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Détails bibliographiques
Auteur principal:	AAKER DAVID A
Format:	Livre
Publié:	NEW YORK FREE PRESS 1991
Sujets:	MARKETING MANAGEMENT
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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