MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

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Detalles Bibliográficos
Autor Principal:	AAKER DAVID A
Formato:	Libro
Publicado:	NEW YORK FREE PRESS 1991
Subjects:	MARKETING MANAGEMENT
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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