MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

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Opis bibliograficzny
1. autor:	AAKER DAVID A
Format:	Książka
Wydane:	NEW YORK FREE PRESS 1991
Hasła przedmiotowe:	MARKETING MANAGEMENT
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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