Cita APA (7th ed.)

HARVARD BUSINESS SCHOOL. (1999). HBR ON BRAND MANAGEMENT. HBS PRESS.

Cita Chicago (17th ed.)

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. BOSTON: HBS PRESS, 1999.

Cita MLA (9th ed.)

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. HBS PRESS, 1999.