APA (7th ed.) Citation

HARVARD BUSINESS SCHOOL. (1999). HBR ON BRAND MANAGEMENT. HBS PRESS.

Chicago Style (17th ed.) Citation

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. BOSTON: HBS PRESS, 1999.

MLA (9th ed.) Citation

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. HBS PRESS, 1999.