APA-Zitierstil (7. Ausg.)

HARVARD BUSINESS SCHOOL. (1999). HBR ON BRAND MANAGEMENT. HBS PRESS.

Chicago-Zitierstil (17. Ausg.)

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. BOSTON: HBS PRESS, 1999.

MLA-Zitierstil (9. Ausg.)

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. HBS PRESS, 1999.