APA-referens (7:e uppl.)

HARVARD BUSINESS SCHOOL. (1999). HBR ON BRAND MANAGEMENT. HBS PRESS.

Chicago-referens (17:e uppl.)

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. BOSTON: HBS PRESS, 1999.

MLA-referens (9:e uppl.)

HARVARD BUSINESS SCHOOL. HBR ON BRAND MANAGEMENT. HBS PRESS, 1999.