Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
2001
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| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 100 | |a Belch George E. | ||
| 250 | |||
| 020 | |a 9780072314458 | ||
| 650 | |a Advertising and Promotion | ||
| 942 | |c BK | ||
| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 260 | |c 2001 |b McGraw-Hill |a New York | ||
| 082 | |a 658.1/Bel | ||
| 300 | |a xix, 792 | ||
| 999 | |c 241593 |d 241593 | ||
| 952 | |0 0 |1 0 |4 0 |6 658_100000000000000_BEL |7 0 |9 328221 |a 00004532 |b 00004532 |d 2016-12-30 |l 6 |o 658.1/Bel |p 050773 |r 2019-08-30 |s 2019-08-28 |v 0.00 |w 2017-09-07 |y BK | ||