Cita APA (7a ed.)

ASSAEL HENRY. (1985). MARKETING MANAGEMENT STRATERGY AND ACTION. KENT PUBLISHING CO.

Cita Chicago Style (17a ed.)

ASSAEL HENRY. MARKETING MANAGEMENT STRATERGY AND ACTION. BOSTON: KENT PUBLISHING CO, 1985.

Cita MLA (9a ed.)

ASSAEL HENRY. MARKETING MANAGEMENT STRATERGY AND ACTION. KENT PUBLISHING CO, 1985.