APA (7th ed.) Citation

BARWISE PATRICK. (2004). SIMPLY BETTER: WINNING AND KEEPING CUSTOMERS ? MATTERS MOST. HARPER COLLINS PUBLISHERS.

Chicago Style (17th ed.) Citation

BARWISE PATRICK. SIMPLY BETTER: WINNING AND KEEPING CUSTOMERS ? MATTERS MOST. BOSTON: HARPER COLLINS PUBLISHERS, 2004.

MLA (9th ed.) Citation

BARWISE PATRICK. SIMPLY BETTER: WINNING AND KEEPING CUSTOMERS ? MATTERS MOST. HARPER COLLINS PUBLISHERS, 2004.

Warning: These citations may not always be 100% accurate.