Cita APA (7th ed.)

ANDERSON ROBERT L. (1979). ADVERTISING MANAGEMENT: TEXT AND CASES. CHARLES E MERRILL PUBLISHING COMPANY.

Cita Chicago (17th ed.)

ANDERSON ROBERT L. ADVERTISING MANAGEMENT: TEXT AND CASES. COLUMBUS: CHARLES E MERRILL PUBLISHING COMPANY, 1979.

Cita MLA (9th ed.)

ANDERSON ROBERT L. ADVERTISING MANAGEMENT: TEXT AND CASES. CHARLES E MERRILL PUBLISHING COMPANY, 1979.