APA (7th ed.) Citation

ANDERSON ROBERT L. (1979). ADVERTISING MANAGEMENT: TEXT AND CASES. CHARLES E MERRILL PUBLISHING COMPANY.

Chicago Style (17th ed.) Citation

ANDERSON ROBERT L. ADVERTISING MANAGEMENT: TEXT AND CASES. COLUMBUS: CHARLES E MERRILL PUBLISHING COMPANY, 1979.

MLA (9th ed.) Citation

ANDERSON ROBERT L. ADVERTISING MANAGEMENT: TEXT AND CASES. CHARLES E MERRILL PUBLISHING COMPANY, 1979.