Cita APA (7a ed.)

ANDERSON ROBERT L. (1979). ADVERTISING MANAGEMENT: TEXT AND CASES. CHARLES E MERRILL PUBLISHING COMPANY.

Cita Chicago Style (17a ed.)

ANDERSON ROBERT L. ADVERTISING MANAGEMENT: TEXT AND CASES. COLUMBUS: CHARLES E MERRILL PUBLISHING COMPANY, 1979.

Cita MLA (9a ed.)

ANDERSON ROBERT L. ADVERTISING MANAGEMENT: TEXT AND CASES. CHARLES E MERRILL PUBLISHING COMPANY, 1979.