CLANCY KEVIN J. (1995). MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL.
Cita Chicago Style (17a ed.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. NEW DELHI: MCGRAW-HILL, 1995.
Cita MLA (9a ed.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL, 1995.
Precaución: Estas citas no son 100% exactas.