CLANCY KEVIN J. (1995). MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. NEW DELHI: MCGRAW-HILL, 1995.
एमएलए (9वां संस्करण) प्रशस्ति पत्रCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL, 1995.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.