CLANCY KEVIN J. (1995). MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL.
Chicago (17e ed.) BronvermeldingCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. NEW DELHI: MCGRAW-HILL, 1995.
MLA (9e ed.) BronvermeldingCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL, 1995.
Let op: Deze citaties zijn niet altijd 100% accuraat.