CLANCY KEVIN J. (1995). MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL.
Chicago-referens (17:e uppl.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. NEW DELHI: MCGRAW-HILL, 1995.
MLA-referens (9:e uppl.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: THE CURE FOR DEATH WISH MARKETING. MCGRAW-HILL, 1995.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.