FARRIS P W. (1983). ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK.
Cita Chicago (17th ed.)FARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. PENNSYLVANIA: CHILTON BOOK, 1983.
Cita MLA (9th ed.)FARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.