FARRIS P W. (1983). ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK.
Čikaški stil citiranja (17. izdanje)FARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. PENNSYLVANIA: CHILTON BOOK, 1983.
MLA način citiranja (9. izdanje)FARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK, 1983.
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