FARRIS P W. (1983). ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK.
Chicago-referens (17:e uppl.)FARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. PENNSYLVANIA: CHILTON BOOK, 1983.
MLA-referens (9:e uppl.)FARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK, 1983.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.