FARRIS P W. (1983). ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK.
Chicago Style (17. basım) AtıfFARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. PENNSYLVANIA: CHILTON BOOK, 1983.
MLA (9th ed.) AtıfFARRIS P W. ADVERTISING & PROMOTION MANAGEMENT A MANAGERS GUIDE TO THEORY & PRACTICE. CHILTON BOOK, 1983.
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