APA (7th ed.) Citation

FERRELL O C. (1989). MARKETING CONCEPTS AND STRATEGIES (6TH.). HOUGHTON & MIFFLIN.

Chicago Style (17th ed.) Citation

FERRELL O C. MARKETING CONCEPTS AND STRATEGIES. 6TH. BOSTON: HOUGHTON & MIFFLIN, 1989.

MLA (9th ed.) Citation

FERRELL O C. MARKETING CONCEPTS AND STRATEGIES. 6TH. HOUGHTON & MIFFLIN, 1989.

Warning: These citations may not always be 100% accurate.