APA-referens (7:e uppl.)

ZIKMUND WILLIAM G. (1989). EXPLORING MARKETING RESEARCH (3RD.). DRYDEN PRESS.

Chicago-referens (17:e uppl.)

ZIKMUND WILLIAM G. EXPLORING MARKETING RESEARCH. 3RD. CHICAGO: DRYDEN PRESS, 1989.

MLA-referens (9:e uppl.)

ZIKMUND WILLIAM G. EXPLORING MARKETING RESEARCH. 3RD. DRYDEN PRESS, 1989.