STRAUSS STEVEN D. (2002). BIG IDEAR: HOW BUSINESS INNOVATORS GET GREAT IDEAS TO MARKET. DEARBORN.
Chicago Style (17. basım) AtıfSTRAUSS STEVEN D. BIG IDEAR: HOW BUSINESS INNOVATORS GET GREAT IDEAS TO MARKET. USA: DEARBORN, 2002.
MLA (9th ed.) AtıfSTRAUSS STEVEN D. BIG IDEAR: HOW BUSINESS INNOVATORS GET GREAT IDEAS TO MARKET. DEARBORN, 2002.
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