APA (7th ed.) Citation

Tapp Alan. (2012). Principles of Direct and Database Marketing (4th.). Peason.

Chicago Style (17th ed.) Citation

Tapp Alan. Principles of Direct and Database Marketing. 4th. New Delhi: Peason, 2012.

MLA (9th ed.) Citation

Tapp Alan. Principles of Direct and Database Marketing. 4th. Peason, 2012.

Warning: These citations may not always be 100% accurate.