JOHANSSON JOHNY K. (2000). GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT (2.). IRWIN MCGRAW-HILL.
Cita Chicago (17th ed.)JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. BOSTON: IRWIN MCGRAW-HILL, 2000.
Cita MLA (9th ed.)JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. IRWIN MCGRAW-HILL, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.