APA-Zitierstil (7. Ausg.)

JOHANSSON JOHNY K. (2000). GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT (2.). IRWIN MCGRAW-HILL.

Chicago-Zitierstil (17. Ausg.)

JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. BOSTON: IRWIN MCGRAW-HILL, 2000.

MLA-Zitierstil (9. Ausg.)

JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. IRWIN MCGRAW-HILL, 2000.