JOHANSSON JOHNY K. (2000). GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT (2.). IRWIN MCGRAW-HILL.
Cita Chicago Style (17a ed.)JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. BOSTON: IRWIN MCGRAW-HILL, 2000.
Cita MLA (9a ed.)JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. IRWIN MCGRAW-HILL, 2000.
Precaución: Estas citas no son 100% exactas.