JOHANSSON JOHNY K. (2000). GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT (2.). IRWIN MCGRAW-HILL.
Chicago Style (17. basım) AtıfJOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. BOSTON: IRWIN MCGRAW-HILL, 2000.
MLA (9th ed.) AtıfJOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING AND GLOBAL MANAGEMENT. 2. IRWIN MCGRAW-HILL, 2000.
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