CUNDIFF E W. (1964). BASIC MARKETING: CONCEPTS, ENVIRONMENT AND DECISIONS. PRENTICE -HALL INTERNATIONAL, INC.
Cita Chicago (17th ed.)CUNDIFF E W. BASIC MARKETING: CONCEPTS, ENVIRONMENT AND DECISIONS. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1964.
Cita MLA (9th ed.)CUNDIFF E W. BASIC MARKETING: CONCEPTS, ENVIRONMENT AND DECISIONS. PRENTICE -HALL INTERNATIONAL, INC, 1964.
Atenció: Aquestes cites poden no estar 100% correctes.