CUNDIFF E W. (1964). BASIC MARKETING: CONCEPTS, ENVIRONMENT AND DECISIONS. PRENTICE -HALL INTERNATIONAL, INC.
Cita Chicago Style (17a ed.)CUNDIFF E W. BASIC MARKETING: CONCEPTS, ENVIRONMENT AND DECISIONS. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1964.
Cita MLA (9a ed.)CUNDIFF E W. BASIC MARKETING: CONCEPTS, ENVIRONMENT AND DECISIONS. PRENTICE -HALL INTERNATIONAL, INC, 1964.
Precaución: Estas citas no son 100% exactas.