APA (7th ed.) Citation

Kumar Nirmalya. (2004). Marketing As Strategy: Understanding the ceo's Agenda. Harvard Business.

Chicago Style (17th ed.) Citation

Kumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Boston: Harvard Business, 2004.

MLA (9th ed.) Citation

Kumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Harvard Business, 2004.

Warning: These citations may not always be 100% accurate.