Kumar Nirmalya. (2004). Marketing As Strategy: Understanding the ceo's Agenda. Harvard Business.
Lua i Stíl Chicago (17ú heag.)Kumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Boston: Harvard Business, 2004.
Lua MLA (9ú heag.)Kumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Harvard Business, 2004.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.