Kumar Nirmalya. (2004). Marketing As Strategy: Understanding the ceo's Agenda. Harvard Business.
Citazione stile Chigago Style (17a edizione)Kumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Boston: Harvard Business, 2004.
Citatione MLA (9a ed.)Kumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Harvard Business, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.