Kumar Nirmalya. (2004). Marketing As Strategy: Understanding the ceo's Agenda. Harvard Business.
Chicago (17e ed.) BronvermeldingKumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Boston: Harvard Business, 2004.
MLA (9e ed.) BronvermeldingKumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Harvard Business, 2004.
Let op: Deze citaties zijn niet altijd 100% accuraat.