Kumar Nirmalya. (2004). Marketing As Strategy: Understanding the ceo's Agenda. Harvard Business.
Chicago Style (17. basım) AtıfKumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Boston: Harvard Business, 2004.
MLA (9th ed.) AtıfKumar Nirmalya. Marketing As Strategy: Understanding the Ceo's Agenda. Harvard Business, 2004.
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