Cita APA (7th ed.)

JONES JOHN PHILIP. (1986). WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS.

Cita Chicago (17th ed.)

JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LONDON: LEXINGTON BOOKS, 1986.

Cita MLA (9th ed.)

JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS, 1986.