Παραπομπή σε μορφή APA (7η εκδ.)

JONES JOHN PHILIP. (1986). WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS.

Παραπομπή σε μορφή Chicago (17η εκδ.)

JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LONDON: LEXINGTON BOOKS, 1986.

Παραπομπή σε μορφή MLA (9th εκδ.)

JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS, 1986.