APA-ийн эшлэл(7 дахь хэвлэлт)

JONES JOHN PHILIP. (1986). WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LONDON: LEXINGTON BOOKS, 1986.

MLA -ийн эшлэл (9 дэх хэвлэлт)

JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS, 1986.