JONES JOHN PHILIP. (1986). WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS.
Citação norma ChicagoJONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LONDON: LEXINGTON BOOKS, 1986.
Citação norma MLAJONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS, 1986.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.