JONES JOHN PHILIP. (1986). WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS.
Chicago-referens (17:e uppl.)JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LONDON: LEXINGTON BOOKS, 1986.
MLA-referens (9:e uppl.)JONES JOHN PHILIP. WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS. LEXINGTON BOOKS, 1986.
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