WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
Wedi'i Gadw mewn:
Prif Awdur: | JONES JOHN PHILIP |
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Fformat: | Llyfr |
Cyhoeddwyd: |
LONDON
LEXINGTON BOOKS
1986
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Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg
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What's in a name?: Advertising and the Concept of Brands
gan: Jones, John Philip
Cyhoeddwyd: (2007) -
What's in a Name?: advertising and the concept of brands
gan: Jones, J
Cyhoeddwyd: (2003) -
Whats in a Brand: Building Brand Equity Through Adevertising
gan: Jones John Philip
Cyhoeddwyd: (1998) -
Does it pay to advertise ?
gan: Jones, John Philip
Cyhoeddwyd: (1989) -
Fables, fashion and facts about advertising
gan: Jones, John Philip
Cyhoeddwyd: (2004)