WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS

Παρόμοια τεκμήρια

• What's in a name?: Advertising and the Concept of Brands
  από: Jones, John Philip
  Έκδοση: (2007)
• What's in a Name?: advertising and the concept of brands
  από: Jones, J
  Έκδοση: (2003)
• Whats in a Brand: Building Brand Equity Through Adevertising
  από: Jones John Philip
  Έκδοση: (1998)
• Does it pay to advertise ?
  από: Jones, John Philip
  Έκδοση: (1989)
• Fables, fashion and facts about advertising
  από: Jones, John Philip
  Έκδοση: (2004)