WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS

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Xehetasun bibliografikoak
Egile nagusia:	JONES JOHN PHILIP
Formatua:	Liburua
Argitaratua:	LONDON LEXINGTON BOOKS 1986
Gaiak:	ADVERTISING
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

What's in a name?: Advertising and the Concept of Brands
nork: Jones, John Philip
Argitaratua: (2007)

What's in a Name?: advertising and the concept of brands
nork: Jones, J
Argitaratua: (2003)

Whats in a Brand: Building Brand Equity Through Adevertising
nork: Jones John Philip
Argitaratua: (1998)

Does it pay to advertise ?
nork: Jones, John Philip
Argitaratua: (1989)

Fables, fashion and facts about advertising
nork: Jones, John Philip
Argitaratua: (2004)

Advertising and Integrated Brand Promotion
nork: O'Guinn Thomas C
Argitaratua: (2006)

Advertising and integrated brand promotion
nork: OGuinn, Thomas C.
Argitaratua: (2009)

HOW MUCH IS ENOUGH:GETTING THE MOST FROM YOUR ADVERTISING.DOLLAR
nork: JONES JOHN PHILIP
Argitaratua: (1992)

ADVERTISING MANAGEMENT: CONCEPT AND CASES
nork: MOHAN MAHENDRA
Argitaratua: (1989)

ADVERTISING MANAGEMENT CASES & CONCEPTS
nork: PATTI CHARLES H
Argitaratua: (1978)

Advertising management: concepts and cases
nork: Gupta, Abhishek
Argitaratua: (2009)

ADVERTISING
nork: WRIGHT JOHN S
Argitaratua: (1978)

ADVERTISING FOR THE ADVERTISER
nork: WEBSTER ERIC
Argitaratua: (1969)

Fundamentals of advertising
nork: Wilmshurst, John
Argitaratua: (1999)

Advertising
nork: Wells, William
Argitaratua: (2006)

Advertising
nork: Wells, William
Argitaratua: (2006)

Advertising
nork: Fletcher, Winston
Argitaratua: (2010)

Advertising
nork: Jefkins Frank
Argitaratua: (2013)

Advertising
nork: Arens William F.
Argitaratua: (2002)

ADVERTISING
nork: WEILBACHER WILLIAM M
Argitaratua: (1979)

ADVERTISING
nork: FLETCHER HENRY C
Argitaratua: (1980)

ADVERTISING
nork: ANTRIM WILLIAM H
Argitaratua: (1978)

Advertising
nork: Sharma, Sangeeta
Argitaratua: (2006)

Advertising
nork: Felton, George
Argitaratua: (2005)

Advertising
nork: Ahuja, B.N
Argitaratua: (2003)

Advertising
nork: Wells, William
Argitaratua: (2003)

TESTED ADVERTISING METHODS
nork: CAPLES JOHN
Argitaratua: (1985)

The art of advertising : top advertising...
nork: vision.books, vision.books
Argitaratua: (2004)

Advertising and brand protection.
nork: JAIN, PUNITA
Argitaratua: (2019)

Branding And Advertising In India
nork: Mehta,Divyansh Manish
Argitaratua: (2024)

HOW TO MAXIMIZE YOUR ADVERTISING INVESTMENT
nork: JOHNSON PHILIP M
Argitaratua: (1980)

What's in a name?
nork: Jones, P

ADVERTISING : A NEW APPROACH
nork: TAPLIN WALTER
Argitaratua: (1963)

Advertising Principles and Practice
nork: Wells, William; Moriarty, Sandra; Burnett, John
Argitaratua: (2006)

Brands as Engines for Profit
nork: Jones, John Philip
Argitaratua: (2012)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
nork: JONES JOHN PHILIP
Argitaratua: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
nork: JONES JOHN PHILIP
Argitaratua: (1998)

Advertising and Promotions
nork: Belch, George E; Belch, Michael A; Purni, Keyoor
Argitaratua: (2013)

Advertising and Promotions
nork: Shah, Kruti; D'Souza, Alan
Argitaratua: (2009)

Ogilvy on Advertising
nork: Ogilvy, David
Argitaratua: (2011)